If you want to start a bookie business, you need to pay attention to the trends and performance of betting markets near you. This will help you identify busy months for sports betting, so you can prepare for anything. For instance, January is a pretty busy month for sports betting, but football season is slowing down. It means that the betting numbers can go either way. For Massachusetts sportsbooks, it was a good month as operators saw the second-best handle in history.
According to the latest report from the Massachusetts Gaming Commission, the total sports betting handle is at $651.7 million. $638 million of that handle came from online sportsbooks. This is the second-highest handle that online sportsbook operators have seen. This is something to remember for you when you become a bookie. Using an online bookie software for your sportsbook is very practical since the market predominantly bets online.
Massachusetts Sportsbooks Do Well in Start of 2024
You can also use your sportsbook pay per head software to track other important data on your sportsbook’s performance. For instance, in Massachusetts, sportsbooks have a $651.7 million handle, with an 11.16% hold percentage. This means sportsbooks earn $72.7 million in that month. The jump in the hold from 9.4% in December is a huge factor in the increase in revenue month-on-month.
Football and basketball remain to be the popular options for bettors, and hockey is also quite popular. As the month leads up to the Super Bowl, having less games can still drive up wagers, especially in the postseason. Meanwhile, basketball has the NBA, which is slowly progressing into the playoffs, and college basketball, where we are starting to see the seeding for March Madness. February could be an even busier month for sportsbooks, so make sure you are ready with your bookie software.
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